Case Studies – Cascade Cross Media

Sports Car Launch

The Brief

An international marque were launching a much awaited sports car to join their distinguished range of vehicles and requested help coordinating the prestigious event.

From initial invitation through to registration, distribution of VIP tickets, welcome packs, personalised product information and onsite assistance they needed one system that could manage it all.
The Challenge
• To increase awareness and saeles of the new cars.

• To gather useful information on their customers that could be used for future marketing campaigns.

• To enhance customer experience.

The Brief
A large firm in the sports industry wanted to hold a Product Innovation day to showcase their new product range to both new and existing customers.
The Challenge
• To increase awareness of the event.

• To build visitor numbers.

• To gather useful information that could be used for future marketing campaigns.

• To enhance customer experience.

The Solution
Using Cascade Cross Media we developed a landing page for the event which was promoted by PR and social media. A personalised e-shot was sent to existing contacts inviting them to attend the open day. The email linked to a personal web page (PURL) where they could register, recommend a friend or subscribe for additional information. There was also a brief questionnaire, where customers could select items of interest to ensure these were cover during the event and included in follow up documents.

During the event staff could login and update the visitor profile to what had been discussed and note if any additional information was required. From this information a personalised newsletter was created within Cascade and an email link was sent to each visitor which they could read online, download as PDF or request a printed version.
The Results
98% of emails reached their target

26% of all recipients visited their personalised URL

4% of those registering recommended a colleague

The clients database was updated with product specific information allowing them to focus their sales and marketing.

The Brief

A large organisation selling wide format printers, wanted to engage with customers that had previously purchased machines from them and offer these customers a promotional price on the new machine that was being launched.
The Challenge
• To increase awareness and sales awareness of the new products.

• To gather useful information on their customers that could be used for future marketing campaigns.

The Brief
A nationwide UK services company wished to update and streamline their servicing appointment reminder and booking procedure.

Traditionally they had posted a letter 2 weeks before their scheduled service, with a significant number of customers failing to repeat purchase each year.
The Challenge
• To increase the number of services carried out.

• Gather new information on each customer, to encourage new sales in the future.