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Data Capture

Identify new customers and understand your existing customers’ better.

Use our data capture facility to its full advantage.  By developing questionnaires, forms and surveys that are built within your campaign, we can identify what your customers want and need, find out their interests and then tailor your campaigns to match.

Furthermore, we can capture data from potential new customers through promotional activity, built into your campaign.  Building a rich database full of genuine leads and contacts.

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Data Management

Cleanse and Update.

Monitor campaign activity, real-time from the very start. With your bespoke dashboard, you can see what it happening at a glance as well as tracking individual behaviour.

With every e-shot that is opened, every QR code that is scanned, you have the opportunity to cleanse and up-date your data. Ensure you have the very latest information, needs and requirements of you database for improved response rates. Cleansing your existing data, clearly defines your existing client’s requirements, Cascade Cross Media can help you to achieve this quickly and simply as a stand-alone campaign or built into a broader marketing campaign.

Reporting

Fully accessible customised dashboards and reporting facility.

With your customised dashboard, you have the ability to follow campaign results, real-time:

• Track visitors and events on your landing pages

• Professional e-mail tracking including receivers, unsubscribers, openers, bounces and links

• Use pie charts, bar charts or tables to display figures according to your needs

• Request reports with automated live updates

And with full reporting facilities, we provide interactive charts enable you to drill down into exactly what is happening, how are customers responding to your campaign, how many click throughs have there been, what paths are your customers taking, how long are they spending on their Purl.

You will have; real-time response tracking, visitor tracking, events, links, E-mail tracking and more. You will also be able to access this at any time via our Mobile Dashboard iPhone Ap.

Marketing Analytics

Using data driven web-based media such as personalization within our campaigns, allow you to track how your customers are reacting.

Monitor campaign activity, real-time from the very start. With your bespoke dashboard, you can see what it happening at a glance as well as tracking individual behaviour.

In-depth marketing analytics functionality will guarantee an ROI-oriented performance review. Whether response rates, e-mail openers, or landing page visitors, any information gathered during the campaign will be displayed and can be filtered for an even more detailed review of customer behaviour. Measure the success of your campaign and use this to optimize future campaigns.